Become a Local Business Champion
When it comes to your business, what are you most passionate about? Are you a maker that created something that will change the world? Do you provide services that enrich your community? Do you stare at the computer screen for hours reading articles on how to optimize your website and SEO tips and tricks? We didn’t think so. So how do you keep doing what you love while running your website and implementing a strategic social media plan? Who has the time or budget!?
Take a deep breath and let’s step back for a moment. Before you know what you need, let’s take a look at some common issues with many marketing strategies.
Let’s start from the end. Your website is usually the final destination you want customers to land on to purchase your product or service. After spending a bunch of money on print and/or online ads, your customers are finding it difficult to buy the product. How fast is your website? Slow loading pages are frustrating your customers and killing your bottom line. A one second delay in loading your page can result in a 7% reduction in conversions. For example, if an e-commerce site is making $100,00 per day, a one second page delay could potentially cost you $2.5 million in lost sales every year (source – gomez.com). An alarming 40% of people abandon a website that takes more than three seconds to load. Basically, slower page response time equal increased page abandonment. (test your website’s speed here) Slower websites commonly have images that are too large and/or slow hosting plans. There also are many more technical reasons why your site is slow that you may not know how to resolve.
Today, more than ever, how your website performs on mobile devices dictates how your page will be ranked. New web standards and algorithms are on the horizon for how your pages rank on mobile devices. If you’re not up to code, then the 60% of users who use their mobile devices to search will not be able to find you. That number increases every year, too.
Social Media Overload
Social media is where you can tell your brand’s story and set up an identity that potential customers can relate to. Selfies and pictures of what you’re having for lunch may not always be the best posts. You need to have personalized content delivered at peak times. That means photos and videos that you create to tell your brand’s story and deliver them when your customers are checking their feed. Also, you don’t need to be on all social media platforms. Find out where your customers are talking and join them there.
Your social media presence needs to be a conversation, not just talking about your new product and where they can buy it. This conversation is not just a single interaction with one of your customers, but an open line of communication over a period of time. As soon as customers decide to engage with your business over social media, they put their trust in your ability to solve their problem.
What’s My Budget?
Big companies have big budgets to pay for all sorts of advertising in magazines and TV while having tastemakers promote their products. How can you compete? That is where reDirect Media comes in. We will provide you with a complete marketing solution that not only fits your budget but will produce real results. There are no cookie-cutter plans that we offer. We know that each business is unique, and we take the time to understand your needs. You can take advantage of our full menu of services or pick and choose what you need now, knowing that everything is scalable.
So How Do You Become A Local Business Champion?
Do what inspires and motivates you to make better products and impactful services. Trust in reDirect Media Group to provide you with the peace of mind that our strategies, implementations, and management systems will do to help your business grow from a dream into a reality. As you can see, we offer many services that can help you to succeed. Choose one or all of our services. Either way, we provide what it takes to make your business successful.
Strategically Delivered Words Results in Action
Head Shots, Lifestyle, Products, Events
Commercials, Instagram, YouTube, Kickstarter
Projecting Your Ideas With Visual Context